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AARP wants to get its recently launched $189 RealPad tablet into the hands of a key group of users—the elderly parents of Baby Boomers. The problem, however, is that while this includes a large group of potential users who could ultimately benefit from having such a device in their lives, the seniors are often hesitant to try one because they might be intimidated by high-tech devices.
That's exactly why the RealPad was created—to help fight the image that helpful technology has to be complicated, Steve Cone, vice president of member value at AARP, told eWEEK.
AARP identified the need for such a tablet late in 2013 when the group began holding informal AARP TEK (Technology, Education and Knowledge) seminars for members across the United States, said Cone. So far, about 50,000 people 50 years old and older, including many who were 65 and older, have attended and shared their experiences and concerns about high-tech devices, he said.
"Many said they were not comfortable with technology and that they don't have smartphones or tablets or that they never use them," he said. The AARP TEK seminars target those concerns by providing information, reassurance and some training.