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“We have almost 2,000 brick-and-mortar home health agencies in California, handling caregivers, marketing people, staffing, managing lists of caregivers,” he says. “It seems obvious that some technology company is going to address the inefficiencies.”
HomeHero accepts about 12% of caregiver applicants, he says, and they usually come from schools and accreditation organizations. They go through a 15-point online screening, a phone interview, and an orientation session/in-person interview. This is recorded in high-definition video and posted to the HomeHero website. These videos are another way HomeHero stands out, and they give would-be clients another tool in making their hiring decision, Townsend says.
The system is adaptable, he emphasizes.
“Some families know what they want, so they go online and choose someone, and send a job request out,” he says. “Some are going through this for the first time and want to talk to someone, so we have a team that is trained in how to hire a caregiver.”
About 50% of HomeHero users take advantage of the team consultations, he estimates.
Once a client and caregiver are matched, there is a review system to further build trust and transparency, he says. While the caregivers are hired directly by the client or families, HomeHero is insured for up to $1 million in theft protection and $2 million in professional liability coverage.