Hearables – hearing technology for boomers and beyond

http://goo.gl/9JkXfo

The numbers are daunting -- must have been those rock bands in the 60s and 70s.  Hearing loss is a big problem among baby boomers -- but their propensity to solve it with hearing aids? Not so much. In 2012, there were 4.5 million of those aged 50-59 with hearing loss, but only 4.5% wearing hearing aids. Hearing aids are associated with the stigma of aging -- but facts are facts. Hearing issues may be attributed to overly loud rock bands from long ago.  Hearing aids are costly and typically not covered by insurance, irritating to wear -- just a few reasons cited by various sources. But those serving the boomer health market, take heed -- once boomers are seniors and take their untreated hearing loss with them into older age ranges, theirgait is also impacted, and we know with gait issues comes the risk of falling -- and we know how health risks and costs risewith the frequency and severity of falls. Here are some recent technology introductions that can enhance the ability to hear -- text is from the companies' own material:

(For example:)

"The first way Nix Tinnitus Amp can help with tinnitus is its white noise generator. The white noise can be turned on at any time to mask tinnitus. The second way the app treats tinnitus is with notch therapy. This works by listening to the iPhone microphone and then playing the sound in the headphones with the tinnitus pitch removed. Listening to sound without the tinnitus frequency helps the brain adjust to tinnitus.