LTC Insurance Trends

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As we enter 2009, some significant trends are impacting the long-term care insurance industry.

Heightened consumer awareness, younger buyers, reformulated products and the intensification of multi-life sales — have led to a steady growth of long-term care insurance policies. Despite some adverse factors — in particular, the weakened economy — we anticipate that sales for the just-ended year will be in the 385,000 policy (and group certificate) range, with premiums up several percent over the prior year. For 2009, our predictions all point to continued growth in the number of Americans who are purchasing this form of protection....

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