Licensed insurance agents will be available at no cost in nearly 2,000 Rite Aid storesto provide answers to questions about Obamacare benefits and to help people apply for coverage and financial assistance or Medicaid coverage starting Oct. 1, when health insurance exchange marketplaces are scheduled to open for business across the country. Health and Human Services Secretary Kathleen Sebelius joined Rite Aid CEO John Standley at a Monday news conference in Hoboken, N.J., to promote the initiative.